Top OTT Statistics for 2023

Over-the-top (OTT) platforms– It has become the most popular way to watch your favorite TV shows and movies. As the industry continues to evolve, marketers and businesses want to stay up-to-date on the latest OTT insights. Below are some of the most interesting statistics of 2023 so far. Keep in mind that these numbers can change as the market evolves, so be sure to check back often!

OTT statistics: OTT market trends

Want to know the latest trends in the OTT market? Check out these key OTT numbers for 2023:

• OTT revenue is expected to exceed $476 billion by 2027 (Statista)
• OTT revenue from video advertising, or advertising video-on-demand (AVOD), services is expected to surpass $318 billion by 2027 (Statista)
• By 2027, OTT revenue from subscription streaming or video-on-demand (SVOD) platforms is expected to exceed $139 billion (Statista)
• OTT revenue from pay-per-view, or transactional video-on-demand (TVOD), is expected to surpass $12 billion by 2027 (Statista)
• OTT video download revenue is expected to exceed $5 billion by 2027 (Statista)
• Revenue from OTT is expected to surpass $275 billion by the end of 2022 (Statista)
• The largest OTT segment is AVOD with a $180 billion market by 2022 (Statista)
• OTT revenue reached $119 million in the United States. (statistics)
• $200 is the average amount of revenue per user from SVOD (Statista)
• 52% of total OTT revenue comes from AVOD (Statista)
• 52% of the OTT SVOD market is expected to grow by 2025 (Statista)
• 40% of total OTT revenue comes from SVOD (Statista)
• 5% of total OTT revenue comes from pay-per-view, also known as Transactional Video on Demand (TVOD) (Statista)
• 3% of all OTT revenue comes from video downloads (Statista)

OTT statistics: Platforms

With over 300 OTT platforms in the U.S. alone to watch content and advertise products or services, you might wonder which platforms are the most popular.

If that’s the case, we’ve compiled a list of mind-blowing OTT platform statistics just for you. Check out the top OTT statistics for 2022 broken down by platform below:

• 75 million is the number of active subscribers on Netflix that are in the U.S. and Canada (Statista)
• 200 million is the number of active subscribers worldwide on Amazon Prime Video (Statista)
• YouTube is the second most popular mobile video app in the U.S. for users under 18 (TechCrunch)
• 45 million is the number of active Hulu subscribers in the U.S. (Statista)
• $4.2 billion is the amount of revenue Disney+ generated in 2021(inside intelligence)

OTT statistics: User behavior

Want the inside scoop on OTT subscriber growth and user behavior? We’ve got you covered. View the OTT user statistics below:

OTT subscriber growth

See the expected growth of OTT subscribers worldwide with these mind-blowing OTT stats for 2022:

• The number of active OTT AVOD users is expected to surpass 3.5 million by 2027 (Statista)
• The number of active OTT TVOD users is expected to surpass 861 million by 2027 (Statista)
• The number of active OTT video download users is expected to reach 761 million by 2027(Statista)

User behavior

No list of OTT statistics for 2022 would be complete without analyzing user behavior across various streaming platforms. See how users interact and use video streaming platforms and services with these handy stats:

• 38 hours is the average amount of video content consumed each month by the average adult (date.ai)
• 88% of U.S. adults watch content on OTT SVOD platforms (thebroadcastbridge)
• 85% of U.S. millennials subscribe to at least one OTT video service (thebroadcastbridge)
• 82% of U.S. adults watch content on OTT AVOD platforms (thebroadcastbridge)
• 73% of Gen Zers watch OTT video content on their smartphones (Rev)
• 70% of Gen Zers watch more than three hours of mobile OTT video content a day (rev)
• 66% of U.S. consumers’ total OTT viewing time is spent on SVOD platforms (thebroadcastbridge)
• 42% is how total much main screen TV time U.S. consumers spend viewing OTT platforms (thebroadcastbridge)
• 36% of adults from the baby boomer generation say that they don’t watch any streaming services(comparitech)
• 34% of U.S. adults regularly watch OTT TVOD services (thebroadcastbridge)
• 33% of Gen Zers say that they don’t watch live or cable TV (comparitech)
• 30% of U.S. consumers’ total OTT viewing time is spent on AVOD platforms (thebroadcastbridge)
• 5% of U.S. consumers’ total OTT viewing time is spent on TVOD platforms (the broadcast bridge)

OTT advertising statistics

More households are cutting the cord from cable and switching to OTT streaming platforms to watch their favorite TV shows and movies.Which means advertising on OTT platforms is one of the best ways to promote your products or services while your target audience watches video content. Learn more about the benefits of OTT ads by checking out these mind-blowing OTT advertising statistics below:

• OTT video advertising is expected to reach $119 billion in revenue in 2023 (statista)
• The average revenue per user for OTT video advertising is expected to reach $52.25 by 2025 (statista)
• 207% is how much programmatic ad impressions increased on connected TVs in the U.S. in 2021 (csbimpact)
• 72% of OTT viewers can remember a specific ad they saw while watching content(OpenX )
• 66% of people who watch OTT video content discovered a new product or service (OpenX )
• 65% of OTT viewers look up product information on a second screen while watching their video content (Thevab)
• 57% of U.S. adults prefer low-cost or free OTT streaming platforms with ads (Morningconsult)
• 43% of Americans say that they are okay with watching advertisements in exchange for free content (Statista)
• 40% of OTT viewers pause their video content to research or purchase the product or service that was advertised to them (OpenX )
• 25% of OTT viewers are happy to watch up to 10 minutes of advertisements if they don’t have to pay for their video content (OpenX )
• 24% is the amount your social media engagement can increase by advertising on OTT platforms (data.ai)

So there you have it, a complete look at where the OTT industry is headed. We’ve seen development across all areas, and this is only the beginning. If you’re an entrepreneur or marketer looking to join this growing market, Try Webnexs to launch your OTT platform.