The Ultimate Guide to Start An OTT Platforms in 5 Simple Steps

By Nandini Ramachandran | Posted on September 7, 2023

ultimate guide to start OTT platform

Are you looking to start OTT platform? Here’s a brief guide on how to build your OTT platform using cutting-edge technologies to efficiently manage and deliver your video content across mobile devices, smart TVs, and the web.

OTT has revolutionized the way we consume media content. Audiences now have access to movies, TV shows, games, and more from anywhere in the day’s world. This has changed the way we view and experience entertainment.

The entertainment industry is experiencing an incredible boom in revenue, expected to reach a whopping $2.6 trillion by 2023

Therefore, for content creators, media broadcasters, or streaming businesses like you who are looking to create your own ott platform, there are great opportunities out there to increase your growth and find potential success.

That is not the end.

Since 2019, market trends have been showing a gradual increase in global shelling each year. The latest report on OTT statistics suggests they expect it to reach 1.039 trillion by the end of 2027.

Can you believe that? 

Introduction

Are you considering developing a top-notch OTT video streaming platform to enter and capitalize on the rapidly growing market? Beyond thinking of how to create something like Netflix, there is much more to think about. We will see some other factors here:

  • Why is there a demand for an OTT video platform in the entertainment industry? 
  • Key elements that contribute to the growth of an OTT business?
  • How do business owners start with an OTT platform?

Related: Build OTT Video Apps: The Ultimate OTT Features

Why Create an OTT Platform for Entertainment?

OTT is becoming increasingly popular as more people access streaming media within the comfort of their own homes. Their success, because of their incredibly popular big players such as Netflix, HBO, Hotstar, and Amazon content owners and publishers, has inspired many businesses to create more video streaming platforms – including CBS All Access, Hulu, Fubo TV, and Peacock. This growth in the sector is a great win for both consumers and big game streaming companies.

Create an OTT Platform
OTT Statistics
  • During the pandemic period, the use of OTT video streaming services increased by over 50% in the number of new installations of its mobile application in Italy and over 30% in Spain.
  • By 2022, they expect the revenue per user generated by video streaming services to reach $1.636 million, demonstrating the popularity of the streaming industry.
  • Netflix has experienced immense growth in recent years, with the company reporting an impressive 222 million global subscribers.
  • Netflix is one of the biggest streaming services in the world, with a whopping 75 million subscribers across the United States and Canada combined. That means it has the largest share of the regional subscriber count out of all its rivals.

How To Start OTT Platform in 2023

If you are planning to start an OTT platform, there are several things you need to consider before diving into the market. OTT platforms have become increasingly popular in recent years, and there are many players in the market. So, to make your platform stand out, you need to do proper research, plan well, and execute your plans effectively. Here are steps on how to start a platform:

Define your niche: The first step in starting an OTT platform is to define your niche. Decide on the type of content you want to offer and who your target audience is. Some popular niches are movies, TV shows, documentaries, sports, news, music, and kids’ content. Your niche will determine the kind of content you need to acquire and produce.

Research the market: Once you have identified your niche, research the market to understand your competitors, their strengths, and weaknesses. Analyze their business models, subscription plans, content offerings, and user experience. This research will help you understand the gaps in the market that you can fill with your platform.

Create a content strategy: Based on your niche and market research, create a content strategy. Determine the type of content you want to produce and acquire, the frequency of releases, and the content formats. Identify the production and distribution partners you need to work with to execute your content strategy.

Build OTT platforms: Once you have a content strategy, it’s time to build your platform. Identify the technology stack you need to used to build your OTT platform. Choose a platform that is scalable, flexible, and offers a seamless user experience. You may also need to hire a team of developers and designers to build OTT platforms.

Acquire and produce content: With your platform in place, it’s time to acquire and produce content. Acquire the rights to popular movies, TV shows, documentaries, and other content that fits your niche. Produce original content that resonates with your target audience. Ensure that your content library is regularly updated to keep your users engaged.

Launch and market your platform: Once you have a sizeable content library, it’s time to launch your platform. Create a buzz around your launch with marketing campaigns across social media, email, and other channels. Offer attractive subscription plans and discounts to early adopters. Once launched, continue marketing your platform to attract new users.

Monitor and improve: With your platform launched, monitor user behavior, engagement, and feedback. Use this data to enhance your platform’s user experience, content offerings, and subscription plans. Continuously innovate and stay ahead of your competitors to keep your users loyal.

Starting an OTT platform is not a simple task, but with the right strategy and execution, it can be a lucrative business. Follow this guide, and you’ll be on your way to creating a successful OTT platform.

4 Key Features that Help To Build OTT Platforms Success

Monetization in your App

Monetization of apps involves adding different payment models, such as subscription-based ones, that allow users to choose variable plans. You may provide free trial versions for a certain period and create specific plans for your users. You should also ensure seamless automated payments and deliver updates about discounts or add videos for ads. With these strategies implemented thoughtfully in your mobile app, you can maximize revenue and user engagement.

Multi-Currency Support

To make your own Netflix a success, multi-currency support is essential to accommodate users from all over the world. This means offering them different payment preferences and options, so they can pay according to their own currency and preferences. By providing this kind of flexibility, you can ensure that your service is available to as many people as possible across the globe.

Quality-Driven Content

Quality-driven content is the most important factor in launching your own OTT streaming channel like Netflix. It has an attached user base because of its large expenditure – $14 Billion last year- on its content. Therefore, the resulting growth rate of subscribers increases with better-quality content investments.

Video Sharing And Distribution

Video sharing and distribution have gone through an incredible transformation in the digital era. OTT Services like Netflix, Amazon, and Hotstar enable users to watch content across multiple devices with a seamless experience. In addition, these services also allow users to share videos easily anytime and anywhere, with just an internet connection on a computer or other devices.

How Can Webnexs Help To Build an OTT Platform?

Webnexs are experts in developing robust OTT video streaming platforms. Our experienced OTT integration consultants can help you achieve your digital streaming goals with a seamless and consistent operation strategy. With custom applications, your business will have complete control over user accounts, the interface, and content.

OTT Platform Development

We offer comprehensive OTT development solutions to help manage, distribute, and monetize your OTT content on a global scale. Our services include 

The design phase has to be incorporated:

The design for the OTT platform focuses on creating an attractive visual that engages users, as well as improving usability and overall user experience. Our frontend team is highly skilled in building high-quality user interfaces that are optimized for a variety of devices and form factors.

The configuration of the platform like branding, logos, and colors, along with how you’ll monetize it.

Development Phase: 

Webnexs provide custom OTT app development solutions. Our experienced team of developers creates platforms that give businesses complete control over user accounts, interfaces, and content, allowing for powerful and engaging video streaming experiences.

Here, all components decided during setup are compiled into a downloadable OTT platform

Server setting up phase: 

Storage :

OTT system needs unlimited storage, so you can have to use a cloud storage service like

  • Frontend and Backend Development– JavaScript-based frameworks like Laravel, PHP
  • Databases– MySQL
Encoding of the video:

While making an efficient Ott platform server, you need to ensure protocols that will handle audio/video portions within the player. FFMPEG supports encoding, transcoding, & packaging the media files.

Streaming solution:

You can use the CDN to stream the files either in HTTP or RTMP based. you can use Amazon CloudFront services for a secure streaming solution.

Security:

You can apply the security of the videos to prevent the “hot-linking ” of the videos. AWS provides such a kind of security.

Technology stack to develop the application- Amazon Web Services (AWS)

Frontend and Backend Development– JavaScript-based frameworks like Laravel, PHP

Databases– MySQL

Video Transcoding Tools: FFMPEG supports encoding, transcoding, & packaging the media files.

Read More: How to Create HLS Files: A Beginner’s Guide

Domain Mapping: 

The next step will be domain mapping. Here you can set up a custom domain rather than the default address that Cloud Run provides for a deployed service.

Testing the first upload

This is the step where you review your functionality and Customer Experience. Testing services, including unit testing and system testing, have been done

Testing the design

The testing team must perform the UAT Test Strategy to ensure layout consistency and seamless navigation. They can do this mainly to ensure the user interface is stable and straightforward.

Must-Have Features to Start an OTT Platform

Here are some features that help to build OTT platforms:

Features to Start an OTT Platform

Live streaming

Live streaming is a must-have feature for any OTT platform. It enables you to provide user-centric content in real-time and monetize it accordingly. It also allows you to schedule content for multiple platforms, allowing users access to your streaming service anytime and anywhere, be it on their computer, phone, tablet, smart TV, or gaming console. Automated uploading of various video formats from multiple sources and smooth streaming are essential aspects to consider when setting up your platform.

Video on demand

This feature allows users to watch content at their own convenience. It enables subscribers to access a library of TV shows, movies, and other videos available for rent or purchase. The platform should provide multiple payment options for users to choose from, such as SVOD, AVOD, and TVOD. Users should be able to easily search for videos and access content quickly. The platform should have an advertising engine that can monetize the service.

Series and Episodes

It allows viewers to access a show’s entire season or series of episodes in one go. This feature helps to keep viewers engaged and makes it easier for them to find the content they are looking for. Users can also benefit from the convenience of scheduling the contents of their favorite shows so that they can watch them whenever they want.

M3U8 Streaming _ Linear Channels

M3U8 streaming is a great way to create linear channels, offering viewers the ability to watch content in real time. It’s also an effective way to restream your content to multiple platforms. You can easily create an M3U8 media connection and stream your content to a third-party player, mobile app, or OTT platform. Channels are easy to create and manage, making them a great option for those just getting started with OTT platforms.

Scheduling contents

Scheduling content is an important part of creating an OTT platform for your video streaming service. It allows you to plan and make sure that your viewers can always access the content they need. They can do manual scheduling, or you can set up automated systems to ensure that all your content is available at the right time. With the right OTT platform, you can also easily customize schedules for different platforms and devices, ensuring maximum reach for your content.

Restreaming to multiple platforms

Once you’ve set up your streaming platform, the next step is to get your content out to multiple platforms. With Restream, you can easily Restream your videos on YouTube, Twitch, and other platforms with ease. With all your content streaming to multiple platforms, you’ll reach more viewers and keep them engaged with your content.

Video CMS

The Video CMS feature is essential for organizing, managing, and streaming content on the go. It allows users to establish business rules such as scheduling video content and its availability in different regions. It creates an excellent user experience by offering a user-friendly interface to navigate through the video library with ease.

CONCLUSION:

Finally, setting up the platform in practical ways, it’s time to frame marketing tactics & focus all your attempts on branding & promotions. Pivot on a simple record of monthly turnovers relevant to the customer’s subscriptions, and we can start profits in the streaming business. These are the five significant and essential steps to starting the OTT Platform in India in 2023. For further queries, contact our team.

Webnexs Solution conveys a specialized way of launching your OTT platforms and monetizes your Content with the best ROI Technology. 

Frequently Asked Question(FAQ)

1. Why should I Make my own OTT platform?

Starting your own OTT platform can offer numerous benefits and opportunities for content creators, businesses, and organizations.

2. How much does it cost to start an OTT platform?

The cost of starting an OTT platform can vary widely depending on factors such as the scale of the platform, the technology used, and the content you plan to offer. However, it’s important to budget for the cost of setting up an ott platform development, licensing, hosting, and marketing.

3. What kind of content can I offer on my OTT platform?

You can offer a variety of content on your OTT platform, including movies, TV shows, documentaries, sports, news, and more. It’s important to understand your target audience and what type of content they are most interested in.

4. Do I need to have the technical expertise to create an OTT platform?

While technical expertise can be helpful, it’s not always necessary. You can hire a team of developers and technical experts to build and maintain your platform. However, it’s important to have a basic understanding of the technology and infrastructure needed to run an OTT platform.

5. How can I monetize my OTT platform?

There are several ways to monetize an OTT platform, including subscription-based models, pay-per-view, and advertising. It’s important to consider which model will work best for your content and target audience.

6. What Are The Benefits Of create your own ott platform?

Because people who use OTT (Over-the-Top) can easily watch shows and movies whenever they want, advertising can help businesses connect with potential customers no matter where or when. More and more people are using OTT services instead of traditional cable TV, which means you can set your own prices for content and use different ways to make money, like ads.

Comments

127 responses

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  81. Damian
    Damian

    As someone interested in the OTT industry, I found this blog post very informative. The 5 important steps outlined here are essential in building a successful OTT platform that offers engaging VOD content

  82. Roshon
    Roshon

    We are a company dedicated to publishing important on different platforms like Amazon, Hotstar, Netflix, etc. We would like to know how to create the ott platform and the price for it.

  83. Ryatt
    Ryatt

    I would like to how to start an OTT platform with on-demand & live services support. We don’t have a huge budget, and because you hide your pricing, I imagine we can’t afford you. But I thought I’d reach out for more info anyway!

  84. Moxie
    Moxie

    Great insights on how to make an OTT platform successfully, Thank you.

  85. Kristy
    Kristy

    I want to create own ott platform for my brand with complete features like Netflix. Moreover, I also want to have a back end where the contents can be uploaded by a novice as well.

  86. Migisi
    Migisi

    We are interested to create your own OTT platform and monetize your content. Need your suggestion and help to guide you in the process of building, launching, and monetizing an online OTT platform. With our expertise, you’ll be able to maximize your profits while delivering quality content. Reach out to us today to get started!

  87. Sarda
    Sarda

    I am interested in starting an OTT service like Netflix. If so, there are several factors to consider before getting started. The key components of a successful OTT platform include setting up the technology, creating content, establishing a pricing model and defining a marketing strategy. Understanding these aspects is essential for launching a successful OTT service and ensuring long-term growth. Thanks

  88. Shaela
    Shaela

    We want to become a successful OTT platforms in our region (USA) Need an expert’s suggestion to start an OTT platform for our niche-based service?

  89. Shalyn
    Shalyn

    Hello I’m interested in speaking with someone from your team for starting an OTT services for one of our reality show. Please let me know if we are able to connect later today. Thank you!

  90. Valerie
    Valerie

    I am looking to create a successful OTT platform in the USA. Need an expert’s advice on how to begin. OTT platform requires careful consideration and planning, as well as specialized knowledge that will help you create a profitable service tailored to your specific niche. With the right approach and guidance, you can create your own ott platform that can bring success and prosperity.

  91. Nyla
    Nyla

    I am planning to build your own ott platform for my niche-based company. Kindly provide me the details for starting from my own OTT service

  92. Abraham
    Abraham

    I’m curious about the content strategy section. How can I ensure that the VOD content I acquire and produce resonates with my target audience? This blog post offers valuable tips on how to build ott apps.

  93. Khloe
    Khloe

    I am looking to create an efficient OTT platform. To get started, you need to source the right hardware, internet connection, and software. You will also need to be sure that your content is correctly formatted so it can be streamed on different devices. Finally, look into monetizing your OTT platform through subscriptions, advertising, or pay-per-view options.

  94. Jaimarie
    Jaimarie

    It’s a great article to know the complete information about how to start an OTT platform with its business strategies, It is must-know information for business owners to implement it.

  95. Steven
    Steven

    I’m curious about the technology stack required to create your own ott platform. This blog post provides insights on choosing the right technology to offer a seamless user experience and deliver high-quality VOD content.

  96. Lea
    Lea

    I am looking to create your own OTT platform. If so, we would be happy to discuss the cost as well as answer any technical questions. Please reach out to us and we can set up a meeting to go into further detail. We look forward to hearing from you!

  97. Jimbo
    Jimbo

    Great to know about the complete end-to-end steps on how to build ott platform and how its works in making models.

  98. Jaetyn
    Jaetyn

    We are planning to launch our services very soon this year, OTT platforms are a significant strategy for us, and While reading your blog about how to start an ott platform earns clear our queries regarding this.

  99. Loryn
    Loryn

    I would like to start ott platform in india. OTT platforms are the best way to share content with a global audience and generate revenue. To start your OTT service, you’ll need a clear plan and strategy as well as the right technology. Depending on the features you require, the cost of setting up an OTT platform can range from low to high. Make sure to evaluate all available options and compare prices before making any decisions. thank you.

  100. Lysa
    Lysa

    I am looking at how to start your own OTT platform. We believe that you are the perfect solution for us to begin this endeavor. Could you provide us with a demonstration so that we can see the customized features available? Thank you!

  101. John Michael
    John Michael

    I am interested in how to start an OTT platform in india. OTT platforms provide a great way to stream content directly to customers such as movies, sports shows, web series, and much more. To get started, you will need to plan out the cost and scope of the platform and develop a set of deliverables. Additionally, ensure that all necessary server and hosting infrastructure is in place before launching your streaming service.

  102. Belen
    Belen

    I am looking to build an OTT platform from the ground up. Understanding how to start and become successful in your Regional OTT business requires researching the market, building a platform, marketing to target audiences, and activating strategies. Finding a trusted solution partner can make all the difference with these initiatives. Thank You.

  103. Stormi
    Stormi

    I am interested in how to start an OTT platform in india. OTT platforms provide a great way to stream content directly to customers such as movies, sports shows, web series, and much more. To get started, you will need to plan out the cost and scope of the platform and develop a set of deliverables. Additionally, ensure that all necessary server and hosting infrastructure is in place before launching your streaming service.

  104. Iavi Charan
    Iavi Charan

    Start an OTT platform that specializes in certain services or niches can be a great way to generate revenue while providing those on the platform with cost-effective access to services. To get started, first decide on the type of content you want to provide and consider adding monetization features such as subscription models and pay-per-view options. Then this blog on “how to build an ott platform” is useful. Thank you

  105. Janet
    Janet

    I am looking to start your own OTT platform. Our OTT solution could be the perfect fit for your needs. We offer a comprehensive package that can help you get up and running quickly and easily. Get in touch with us today to learn more about how we can help you create an amazing OTT service!

  106. Jinia
    Jinia

    I am interested in monetizing your content through an OTT platform. Starting an OTT platform is not easy, but it can be a rewarding undertaking with the right guidance. Here are a few steps to get you started: Determine what type of content you wish to offer, research OTT service providers that provide platforms with the features best suited to your needs, develop a business plan for your venture, and sign up for a service provider and begin building your audience. Lastly, create marketing strategies to increase the viewership of your content and monetize accordingly. With careful planning and dedication, you will soon be able to experience the success of launching an OTT platform!

  107. Alex
    Alex

    I found the advice on monitoring and improving the OTT platform particularly valuable. In the fast-paced VOD industry, it’s important to stay ahead of the competition by regularly updating the platform and providing fresh content.

  108. Frisa
    Frisa

    I am looking to start an OTT platform with a subscription model such as that of Netflix. You need a service that allows you to upload your web series and charge customers a monthly fee in order to view the content. Please let me know what options are available and at what price.

  109. Aubrianna
    Aubrianna

    I am looking to create your own online streaming platform. OTT platforms enable people to access digital content like movies, sports shows, and more via the internet. You can design it to have multiple revenue models so that users must pay for the content they watch. With some technical knowledge and desire, you can get started on creating your very own OTT platform today! Thank you.

  110. Callista
    Callista

    I am looking to create an OTT platform for my niche-based USA company. Could you please advise me on what steps need to be taken in order to get started with the development of this OTT platform?

  111. Timothy
    Timothy

    I’m interested in starting an OTT platform, but I’m not sure where to begin. This blog post provides valuable insights on the 5 important steps to consider when starting an OTT platform that offers engaging VOD content.

  112. Samuel
    Samuel

    “Great guide on starting an OTT platform! I found the step-by-step approach very helpful and informative.”

  113. Bhavika

    Hi there, Nice information. You cant imagine here I got every information about OTT app development in free. I am commenting here because I want to appreciate your work.

  114. Anurag

    Hi there, Actually i was looking to collect some information for mobile app and web development to write something new for Forbes. Really your content is amazing.

  115. Ayden
    Ayden

    I appreciate the focus on researching the market before starting an OTT platform. It’s important to understand the competition and identify gaps in the VOD content landscape that your platform can fill.

  116. Gabriel
    Gabriel

    I appreciate the emphasis on defining your niche and researching the market. These steps are important to create your own ott platform that stands out and attracts a loyal user base.

  117. Jameson
    Jameson

    Starting your own OTT platform can be overwhelming, but this guide breaks it down into manageable steps. I especially like the advice on monitoring and improving the platform, which is crucial for long-term success.

  118. Ashton
    Ashton

    The tips on building a scalable and flexible platform are essential for any OTT provider. A seamless user experience is critical in retaining users and providing them with the VOD content they desire. Nice blog on “how to launch ott platform”

  119. Sania
    Sania

    Good Insight on “how to start ott business”

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