As technology continues to evolve, it has become more challenging to keep up with the latest trends in advertising. Two of the most popular advertising platforms that have emerged in recent years are Over-the-Top (OTT) and Connected TV (CTV). While they may seem similar, there are crucial differences between the two that businesses need to […]
If you’re considering launching a video-on-demand (VOD) platform for your business, you’re in good company. The popularity of VOD platforms has exploded in recent years, with viewers increasingly turning to digital streaming services to access their favorite shows and movies. However, with so many options available, it can be challenging to determine which platform is […]
As streaming services continue to grow in popularity, advertisers are looking for new and innovative ways to reach audiences. One such method is server-side ad insertion (SSAI), which enables seamless ad delivery to OTT viewers. But what exactly is SSAI, and how can advertisers make the most of this technology? In this complete guide to […]
The landscape of the entertainment industry has undergone a significant transformation in recent years due to technological advancements. Streaming platforms like Hulu, Prime, Netflix, and numerous other online TV channels have disrupted the traditional television sector. Would you like more information on how to start and grow a successful online TV channel? This blog will […]
In recent years, Video-on-Demand (VOD) streaming has become increasingly popular, changing the way people consume video content. With this increased popularity comes the need for an efficient and effective VOD streaming solution. In this article, we’ll take a closer look at what is MRSS and explore its uses in VOD streaming solutions. We’ll also cover […]
Introduction In today’s digital age, video streaming has become an essential part of our lives. Video streaming technology has revolutionized the way we consume media and entertainment, and it has become increasingly important for businesses to incorporate video streaming into their marketing strategies. In this article, we will explore the what is video streaming, its […]
Introduction: Streaming has taken the entertainment industry by storm in recent years, and for good reason. It provides a convenient and cost-effective way for people to access movies, TV shows, and music. However, many people are still confused about what streaming is and how it works. In this article, we will comprehensively explain what is […]
In today’s digital age, businesses need to keep up with the ever-changing technology landscape to stay ahead of the competition. Headless Commerce is one such technology that is making waves in the eCommerce industry. But what exactly it is, and how can it benefit your business? Our experts have put together a comprehensive resource that […]
Introduction As the popularity of video content continues to grow, businesses are realizing the importance of having the best Video Content Management System (VCMS) in place. A Video CMS is a software platform that helps businesses manage and organize their video content, from creation to distribution. With the right Video CMS software, businesses can streamline […]
The world of television has been constantly evolving since its inception. From black and white screens to color TVs, and from cable television to video streaming services, the technology has progressed by leaps and bounds. In recent years, IPTV (Internet Protocol television) has emerged as the next big thing in the world of TV. It […]
The consumption of entertainment content, especially videos, has undergone significant changes in the past decade. More and more people are turning to the internet for news, entertainment, education, and various other purposes. This shift has led to the exponential growth of the online streaming content market, which is primarily driven by Over-the-top (OTT) video technology. […]
Over-the-top (OTT) platforms– It has become the most popular way to watch your favorite TV shows and movies. As the industry continues to evolve, marketers and businesses want to stay up-to-date on the latest OTT insights. Below are some of the most interesting statistics of 2023 so far. Keep in mind that these numbers can […]