The marketing industry is currently undergoing a tremendous shift, which should have long-lasting effects for companies and workers alike. The digital content creation market reached a value of $10.69 billion in 2017. However, it is projected to continue growing at a rate of almost 17% until at least 2025. The market’s growth has been accompanied in recent years by the sharp growth of the technology workforce. The result of these two seemingly separate facts has been a revelation. The growing digital content industry can easily be supplemented by the many technology workers who submit their resumes for each open position.
A Match Made In Heaven
Today, about one in three workers in the U.S. are technology. Respected analysts expect that number to rise to half of all workers in the United States becoming technology by the year 2020. The reason for this dramatic change in the working population can be attributed to a few key factors. First, the new generation populating the workforce has different attitudes about employment than their parents did. Instead of placing their jobs above everything else in their lives, millennials are starting to prioritize what’s important to them. The new workforce understands that the flexibility offered by technology is a great way to make more time for family, pursue passions, and travel, among other things.
While this attitude may have existed in previous generations, the sophisticated technology and economics needed to enable its pursuit have only blossomed recently. Businesses today are starting to take advantage of what is colloquially known as the “gig economy”. Companies can lower their costs by hiring workers just when they need them rather than keeping them on salary. Similarly, technological advancements like cloud computing, better telecommunications infrastructure, and cheaper personal hardware and software are keeping the costs of technology down for workers and employers alike.
By The Numbers
This shift is reflected in the numbers as well. A recent survey of data collected from a popular technology job board shows that digital content was one of the fastest growing technology jobs offered and completed in 2018. Digital content is a broad term, which covers things like writing, design, and animation. The same data analysis also shows that companies are still hiring technology web developers to help them create beautiful landing pages for their new digital content to be displayed on.
Entering The New Workforce
Digital content is becoming more and more popular as companies try to target customers online. The industry’s growth has largely occurred on the backs of technology in the new gig economy. Technology offers a unique lifestyle for professionals, and gives companies a chance to save some money. The technology lifestyle of flexibility is a unique way that professionals are starting to make their lives centered around their own priorities.
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