Over-the-top (OTT) platforms– It has become the most popular way to watch your favorite TV shows and movies. As the industry continues to evolve, marketers and businesses want to stay up-to-date on the latest OTT insights. Below are some of the most interesting statistics of 2023 so far. Keep in mind that these numbers can…
Netflix is a subscription-based OTT platform that costs money. It’s an online media streaming service that lets consumers watch their favorite episodes and movies on as many devices as they like. Netflix Business model has a market valuation of $150 billion because of its revenue strategy. It’s also the largest video-selling platform on the planet.…
What Is OTT Advertising OTT advertising is the placement of ads in video content. Content refers to all streaming videos over the internet, such as Netflix, Hulu, Disney+, etc.OTT full form- over the top. There are two ways that streaming video companies can make money: from subscriptions (SVOD) or by running ads (AVOD). Today we’re going…
Anyone who has ever wanted to design a video streaming software like Netflix has certainly questioned how much it would cost and how tough it would be. In this blog post, we will break down the cost and complexity of developing a video streaming app like Netflix so you can get an idea of what…
In a recent study from market research industry Global Market Insights, rising accessibility of high-speed internet and scaling demand for simply accessible entertainment services will propel global over-the-top(OTT) market. The choice of advanced devices like smart TVs and smartphones is satisfying the need for preferred entertainment services. Increasing in number of smartphone users meanwhile is…
So, thinking about taking your video streaming business to the next level? Then This is the best time to take your business with complete OTT video app development. This blog defines how to develop an OTT platform & apps which can assist you in offering a profitable OTT app for your brand. So let’s dive…
In this digital age, it takes more effort to keep your customers engaged. They are immediately bombarded with content as soon as they connect to the internet. You must make sure that your marketing strategies stand out from the rest if you want consumers to notice your brand. And most importantly, it needs to be…
It’s hard to miss the power of video content in today’s digital revolution. As internet services improve and platforms grow, video continues to be one of the most popular forms of online content. People watch more videos online today, and it seems that trend won’t be slowing down soon. Accordingly, it makes sense that 86%…
Piracy of content, whether it’s a song, a movie, or any other work of art, has been a problem for decades. The most widespread kind of piracy we are aware of is illegally downloading a film prior to its theatrical release or official television premiere. The same may be said for music. Due to the…
OTT has rapidly gained popularity as a compelling alternative to traditional cable television programming, capturing the attention of a wide audience. This cutting-edge trend of OTT platform streaming has garnered significant enthusiasm among teenagers, primarily because of its vast selection of new web series, TV shows, and even interactive gaming experiences. The essence of OTT…
Introduction: As streaming services continue to gain popularity, businesses are increasingly turning to Over-The-Top (OTT) platforms to deliver video content directly to consumers. However, with so many players in the market, it can be challenging to get your OTT platform noticed. In this article, we’ll first explore what OTT and OTT platforms are. Then, we’ll…