What Is Linear TV ? Between Linear TV, OTT, CTV, & Cable TV

If you’re like most people, you’ve probably heard the term “linear TV” thrown around in discussions about the future of television. But what exactly it is, and how does it differ from other types, like on-demand streaming services? Broadcast, also known as traditional television programming, is transmitted in real-time over the airwaves or via cable or satellite. This is in contrast to on-demand services, which allow viewers to watch content at their convenience. In this guide, we’ll take an in-depth look at what is linear TV, including its history, how it works, and its future in the face of new technologies like OTT streaming.

The History of Linear TV

The history dates back to the early 20th century when the United States and Europe made the first television broadcasts. In the 1950s, television sets became widely available, and the television industry grew rapidly.

During the 1960s and 1970s, the television industry expanded further, with introducing color television and the growth of cable television. By the 1980s, cable television had become a significant player in the television industry, offering viewers access to a wider range of programming than traditional broadcast networks.

In the 1990s and 2000s, the television industry continued to evolve, with introducing satellite television and the growth of digital television. Today, the television industry is undergoing another significant transformation, with the rise of on-demand streaming services like Netflix and Hulu, which are challenging the dominance of traditional linear TV.

Despite these challenges continues to be a significant force in the television industry, offering viewers access to live events like sports and news, as well as a wide range of programming. The evolution of technology raises the question of how it will adapt and continue to meet the changing needs of viewers..

What Is Linear TV?

It is a type of television broadcasting that transmits programming in real-time over the airwaves or via cable or satellite. This means that viewers must watch shows at a scheduled time, rather than choosing when to watch them. It has been the dominant form of television viewing for many years, but with the rise of on-demand streaming services, it is facing new challenges.

How Does Linear TV Work?

It works by broadcasting programs over the airwaves or via cable or satellite to a set of predetermined channels. These channels attract viewers who can watch the shows currently being broadcast, including advertisements that are typically played at specific times throughout the programming.

What’s the Difference Between Linear TV, OTT, CTV, and Cable TV?

Here are some different television viewing. Here’s a overview of each:

Linear TV vs. OTT

The traditional form of television broadcasting refers to programming transmitted in real-time over the airwaves or via cable or satellite. On the other hand, OTT stands for “over the top” and pertains to internet-based streaming services like Netflix and Hulu.

Linear TV vs. CTV

The acronym CTV stands for “connected TV,” which refers to smart TVs connected to the internet.It allow viewers to watch programming on their televisions, but CTV offers additional features, such as the ability to access streaming services and browse the internet.

Read More: OTT VS. CTV Advertising: What’s The Difference?

Linear TV vs. Cable TV

Cable TV refers to television programming that is delivered via a physical cable connection. While it can deliver linear TV via cable, it can also be delivered over the airwaves or via satellite. Cable TV typically offers a wider selection of channels than linear TV, but it also requires a physical connection.

Is Linear TV becoming outdated?

According to Statista, the popularity of cable TV services in the United States is declining. In 2019, 47% of households subscribed to these services, but by 2022, this figure had dropped to 42%, and the trend is expected to continue. The statistics are even worse for the 18-24 age group, with around 50% of this demographic predicted to stop using cable TV by 2025

With the rise of on-demand streaming services, linear TV is facing new challenges. However, it is still a popular form of television viewing for many people. While it may not be as dominant as it once was, it is unlikely that will become completely outdated soon.

What’s the Future of Linear TV?

It is uncertain, but ‌the industry is undergoing significant changes. As more people turn to streaming services, traditional TV broadcasters will need to adapt in order to remain relevant. This may include offering more personalized and targeted advertising, or developing their own VOD streaming services to compete with established players.

How Can Broadcasters Adapt to These Changes?

Broadcasters can adapt to these changes by embracing new technologies and offering more personalized and targeted advertising. They can also develop their own streaming services to compete with established players, or partner with existing streaming services to reach a wider audience.

Launch an OTT or CTV With Webnexs

Webnexs is a leading provider of OTT and CTV app development services. Broadcasters can launch their own streaming services and reach new audiences. 

It also offers a range of features, including customizable user interfaces, advanced analytics, and monetization options. By partnering with Webnexs, broadcasters can stay ahead of the curve and succeed in the ever-evolving world of television broadcasting.

Conclusion

linear TV remains a popular choice for many viewers, despite the rise of on-demand streaming services. While the future of traditional TV viewing is uncertain, it is clear that it has had a significant impact on our culture and society. Whether you’re a die-hard fan of broadcast or a devoted streamer, understanding the history and mechanics can help you appreciate the medium even more.

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